LELET NY is a modern luxury hair accessory brand with runway inspired, and architecturally influenced designs. The brand juxtapose the feminine and fierce, what is modern with what is nostalgic and create accessories to match the dichotomy of the modern day woman. The Designer behind the brand is Sara Bieler Sasson, a New York city based hair accessory designer. Sara began designing at a young age, painting and studying fine arts as a child, she went on to receive a architecture degree from Parsons School of Design. After leaving the field of architecture Sara began designing little hair things for her daughter Ayelet, and LELET NY was born. Sara soon began designing adult accessories and found many tenants of architectural form, materiality, and color correlated with her design work. The brand garnered an immediate following and was picked up by luxury retailers around the globe. LELET NY hair accessories have been worn by such celebrities as Anne Hathaway, Diane Kruger, Jennifer Garner, Olivia Palermo, Cara Delevingne, Saoirse Rona, Amandla Stenberg and many more.